Matrix has redesigned its website – and it’s filled with useful features that enable beauty fans to more easily find the right products for a specific hairstyle. The site has a fresh new look, with product information, styles and resources. 

Matrix also created a new Blog, filled with content that includes tips from pros. There is also a salon locator section, trend galleries, and artist page.

Perhaps the most exciting change is the Matrix Makeover Tool, that lets beauty fans “try before you dye.” Users can upload a photo or snap a selfie with a smartphone to virtually try on every hue in the Matrix haircolor portfolio. It even includes looks with special effects, like highlights, ombré and hair painting.